Post by account_disabled on Jan 27, 2024 2:56:32 GMT -6
Since October 2015, together with speakers from Google Ukraine, we have organized educational business breakfasts and lunches for business owners, online marketers and Internet marketing agencies. Meetings have already been held in Kyiv, Dnepropetrovsk, Kharkov, Lvov, Odessa, Zaporozhye. The first international breakfast is now planned in Almaty. Reading time: 8 minutes Selection of target contacts using the modified Prodvigator algorithm Measuring effectiveness using registration landing pages How were the seminars? What have we achieved with this event strategy? We have identified several goals for the events: Raise awareness of call tracking technology and its business opportunities; Inspire participants to test our service during a free two-week trial period. Or, more simply put, find clients.
Selection of target Fax Lists contacts using the modified Prodvigator algorithm We, as a partner of the Prodvigator service, used its search algorithm as a basis, having previously made the necessary modifications. This made it possible to create a list of potential participants-users of PPC advertising in the city in which we are planning lunch or breakfast. The screenshot shows a typical search card that we received for each potential participant. 144904531669_kiss_64kb (1) Here is a list of the data we were able to obtain: business name; its legal address indicated on the website; URL of the organization's website; email; telephone (if any); parameters that were specified during the search.
This was followed by cold calling, with the help of which it was possible to gather a significant part of the seminar participants. We achieved high conversion thanks to in-depth preliminary research and collection of contacts based on target criteria. Measuring effectiveness using registration landing pages An important role in the selection of participants was played by the PPC campaign, which led to landing pages based on the Q-page constructor. In the screenshot of the admin panel you can see the effectiveness of visits and applications through landing pages. The greatest excitement was caused by events in Dnepropetrovsk (929 views and 52 applications), Almaty (725 views and 80 applications), Kyiv (637 views and 53 applications) and Kharkov (768 views and 79 applications).
Selection of target Fax Lists contacts using the modified Prodvigator algorithm We, as a partner of the Prodvigator service, used its search algorithm as a basis, having previously made the necessary modifications. This made it possible to create a list of potential participants-users of PPC advertising in the city in which we are planning lunch or breakfast. The screenshot shows a typical search card that we received for each potential participant. 144904531669_kiss_64kb (1) Here is a list of the data we were able to obtain: business name; its legal address indicated on the website; URL of the organization's website; email; telephone (if any); parameters that were specified during the search.
This was followed by cold calling, with the help of which it was possible to gather a significant part of the seminar participants. We achieved high conversion thanks to in-depth preliminary research and collection of contacts based on target criteria. Measuring effectiveness using registration landing pages An important role in the selection of participants was played by the PPC campaign, which led to landing pages based on the Q-page constructor. In the screenshot of the admin panel you can see the effectiveness of visits and applications through landing pages. The greatest excitement was caused by events in Dnepropetrovsk (929 views and 52 applications), Almaty (725 views and 80 applications), Kyiv (637 views and 53 applications) and Kharkov (768 views and 79 applications).