Post by account_disabled on Feb 27, 2024 22:54:53 GMT -6
If the question evokes in you the image of a newborn in the everlasting Plasmon advertisements, know that it is no coincidence: an online magazine is like a 9-month-old baby. If you want to make him grow you have to be on top of him from morning to night, run when he bursts into tears over a Facebook comment that doesn't do him justice, select with obsessive care the contents you feed him, monitor with paranoid care his visits on the Web ( target , outgoing and incoming links ): yes, you can't lose sight of it for a moment. Because he becomes your son. This is especially true if you are not the biological parents and if the editorial project has been "entrusted" to you by a catering company that has more than 11 thousand employees and which - as we like to say - puts its face into it. It is even more valid if the site has been around for 7 years , a community of around 20,000 users , a database of 4,600 unpublished recipes , but also a poorly structured editorial plan, some gaps in terms of SEO and cross-media communication that is not very effective for the purposes of the strategic promotion of contents.
The consequence is that the average monthly visits Paraguay Phone Number is 130 thousand , and that 9 out of 10 readers leave immediately after visiting the site. Online magazine In essence, this is particularly true if you find yourself in a situation similar to the one in which Noetica found itself when, in September 2014, it took over "Il Giornale del Cibo" , an e-magazine of food and gastronomic culture published by CIR food that wants to train and inform consumers on the right practices for a healthy and sustainable diet. An editorial project with enormous potential on which it was necessary to operate in a strategic, programmatic and... patient manner! Precisely to guarantee healthy and organic growth for our dear son... And we think we have succeeded, following the 10 points for the development of an online magazine that I am about to illustrate to you. 10 moves to grow an online magazine 1. Clothes make the man: changing graphic style On 23 July 2014, the home page of Il Giornale del Cibo looked like this: Il-Giornale-del-Cibo-old-version What immediately caught the eye and distanced the site from the publisher's ambitions were: The logo , similar more to that of an online newspaper than a magazine The absence of a claim that immediately declared the magazine's intentions and "fields of action".
An unclear and functional hierarchical structure of contents , which highlighted the latest publications while leaving the navigation bar in the shade Unclear and unconvincing calls to action that did not invite conversion : "subscribe now", in particular, thinking of a paid service, when in reality what the site was offering was a simple free subscription: Call to action old Food Journal It was therefore necessary to change the graphic style and give the magazine what it belongs to a magazine. This is the Food Journal today: Il Giornale del Cibo Home page It is clear that the main interventions made are: restyling of the logo and graphic layout of the portal creation of a claim (“Know, discover, taste”) synthetic and linear navigation bar Few calls to action, but clear and unambiguous, on the home page A graphic organization that places great importance on images Recent publications always remain in the foreground, but the reader can now clearly recognize the category they belong to by relying on symbols that identify them. 2. The voice of the magazine: style is everything… The e-magazine bore in every way the stylistic mark of those who managed it, giving the contents a personal imprint. We inevitably had to give a new voice to the Food Journal: fresh, lively, sometimes ironic , sometimes simply informative.
The consequence is that the average monthly visits Paraguay Phone Number is 130 thousand , and that 9 out of 10 readers leave immediately after visiting the site. Online magazine In essence, this is particularly true if you find yourself in a situation similar to the one in which Noetica found itself when, in September 2014, it took over "Il Giornale del Cibo" , an e-magazine of food and gastronomic culture published by CIR food that wants to train and inform consumers on the right practices for a healthy and sustainable diet. An editorial project with enormous potential on which it was necessary to operate in a strategic, programmatic and... patient manner! Precisely to guarantee healthy and organic growth for our dear son... And we think we have succeeded, following the 10 points for the development of an online magazine that I am about to illustrate to you. 10 moves to grow an online magazine 1. Clothes make the man: changing graphic style On 23 July 2014, the home page of Il Giornale del Cibo looked like this: Il-Giornale-del-Cibo-old-version What immediately caught the eye and distanced the site from the publisher's ambitions were: The logo , similar more to that of an online newspaper than a magazine The absence of a claim that immediately declared the magazine's intentions and "fields of action".
An unclear and functional hierarchical structure of contents , which highlighted the latest publications while leaving the navigation bar in the shade Unclear and unconvincing calls to action that did not invite conversion : "subscribe now", in particular, thinking of a paid service, when in reality what the site was offering was a simple free subscription: Call to action old Food Journal It was therefore necessary to change the graphic style and give the magazine what it belongs to a magazine. This is the Food Journal today: Il Giornale del Cibo Home page It is clear that the main interventions made are: restyling of the logo and graphic layout of the portal creation of a claim (“Know, discover, taste”) synthetic and linear navigation bar Few calls to action, but clear and unambiguous, on the home page A graphic organization that places great importance on images Recent publications always remain in the foreground, but the reader can now clearly recognize the category they belong to by relying on symbols that identify them. 2. The voice of the magazine: style is everything… The e-magazine bore in every way the stylistic mark of those who managed it, giving the contents a personal imprint. We inevitably had to give a new voice to the Food Journal: fresh, lively, sometimes ironic , sometimes simply informative.