Post by account_disabled on Dec 20, 2023 21:46:36 GMT -6
The paradox of digital transformation This necessary evolution is understood by many leaders. However, between taking into account, defining and implementing the action plan… there is a gap. The reasons are simple: Untrained/unprepared leaders. Bad choice/wrong approach. Failure to take this necessity into account. Hope of not being affected (“it’s not for us, our sector is not affected”). Short-term focus (source Accenture ). Simple improvement of the existing (source Accenture ). Still according to Accenture : “ to adapt to this new digital era, a complete overhaul of the company's fundamentals is necessary. It is about modifying the DNA of an organization so that digital is an intrinsic part of its functioning, its development and its culture.
Digital transformation must involve the company as a whole – both in the definition Email Data of strategy, the production of goods and services and the ability to transform the customer experience, as well as in the optimization of internal operations and the dissemination of digital culture throughout the organization .” In its report published in 2016 (but still relevant today I think), Accenture notes a substantial gap between intentions and practices: STRATEGY INTENTIONS PUT INTO PRACTICE Transformation 85% of companies include digital in their growth strategy 26% have allocated a budget to digital transformation Development & Production 67% of companies have implemented open innovation initiatives 36% co-create solutions with technology providers.
Client experience 42% of companies harmonize the experience between physical and digital channels 25% offer a harmonized cross-channel purchasing experience. Culture and Operations 61% of companies train their employees in digital skills 34% are implementing initiatives to break down the silos of their organization around digital Conclusion In his “social media revolution” or “Socialnomics” videos (taken from the eponymous book), Eric Qualman indicated in 2010 that “The KING of social networks is that you will still exist in 5 years”. We see it today, it was somewhat exaggerated. In fact, social networks have, overall, more impact on awareness than on sales. The ROI of social networks is quite mediocre (according to the American Marketing Association) and most marketing executives perceive more of a qualitative ROI than a quantitative one (American Marketing Association).
Digital transformation must involve the company as a whole – both in the definition Email Data of strategy, the production of goods and services and the ability to transform the customer experience, as well as in the optimization of internal operations and the dissemination of digital culture throughout the organization .” In its report published in 2016 (but still relevant today I think), Accenture notes a substantial gap between intentions and practices: STRATEGY INTENTIONS PUT INTO PRACTICE Transformation 85% of companies include digital in their growth strategy 26% have allocated a budget to digital transformation Development & Production 67% of companies have implemented open innovation initiatives 36% co-create solutions with technology providers.
Client experience 42% of companies harmonize the experience between physical and digital channels 25% offer a harmonized cross-channel purchasing experience. Culture and Operations 61% of companies train their employees in digital skills 34% are implementing initiatives to break down the silos of their organization around digital Conclusion In his “social media revolution” or “Socialnomics” videos (taken from the eponymous book), Eric Qualman indicated in 2010 that “The KING of social networks is that you will still exist in 5 years”. We see it today, it was somewhat exaggerated. In fact, social networks have, overall, more impact on awareness than on sales. The ROI of social networks is quite mediocre (according to the American Marketing Association) and most marketing executives perceive more of a qualitative ROI than a quantitative one (American Marketing Association).