Post by account_disabled on Feb 25, 2024 1:36:34 GMT -6
Reputation management in search engines is a certain sequence of actions that includes analysis of existing information, development and implementation of a strategy for its improvement, as well as monitoring of work results. Analysis of search results In order to determine the tonality of the published information about the company (person), it is enough to study the most visited — top sites for key queries. You can collect key requests as follows: manually — write out the most significant queries (for example: company name, company name + city, company name + reviews); using special programs — Google Ads Keyword Planner, Key Collector, SemRush, Serpstat, etc.; using Google search tips, Kwfinder, Serpstat; using Google Analytics web analytics.
Next, it is necessary to analyze the key queries in Yandex and Google search. Read also : Collect semantics and not grow old Important Business Owner Phone Numbers List nuances: results for key queries may vary by adjustment for search geography; for high-quality processing, it is better to take 5-10 popular key queries that will produce the most popular pages with information about companies (persons). The results can be classified manually or with the help of Key Collector, Seolib, A-Parser programs. The obtained data must be transferred to an Excel table, sorting the sites depending on the emotional subtone. Manual classification of data will allow the most correct determination of tonality.
The acceptable percentage of negativity is determined by the company (person) according to its own criteria, but the following parameters are most often taken as a basis. Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail The tonality of the pitches is positive: positive materials — from 60% to 100%; negative materials - up to 30%; neutral materials - up to 40%. The tonality of the pitches is negative: negative materials — from 30% to 100%; positive or neutral materials - up to 30%. The tonality of the site is neutral: materials about companies written in a neutral context. Development and implementation of strategy
Next, it is necessary to analyze the key queries in Yandex and Google search. Read also : Collect semantics and not grow old Important Business Owner Phone Numbers List nuances: results for key queries may vary by adjustment for search geography; for high-quality processing, it is better to take 5-10 popular key queries that will produce the most popular pages with information about companies (persons). The results can be classified manually or with the help of Key Collector, Seolib, A-Parser programs. The obtained data must be transferred to an Excel table, sorting the sites depending on the emotional subtone. Manual classification of data will allow the most correct determination of tonality.
The acceptable percentage of negativity is determined by the company (person) according to its own criteria, but the following parameters are most often taken as a basis. Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail The tonality of the pitches is positive: positive materials — from 60% to 100%; negative materials - up to 30%; neutral materials - up to 40%. The tonality of the pitches is negative: negative materials — from 30% to 100%; positive or neutral materials - up to 30%. The tonality of the site is neutral: materials about companies written in a neutral context. Development and implementation of strategy