Post by lizaseo11 on Nov 9, 2024 4:55:48 GMT -6
A specific advertising budget is allocated for each project. In order not to waste it on ineffective promotion channels, it is necessary to track where the traffic comes from, what its quality is, and also conduct additional analysis of the received data. Data obtained using Yandex Metrica or Google Analytics allows you to track traffic sources to the site, but this data will not allow you to determine the effectiveness of a particular advertising campaign or ad. This is why marketers have to track traffic to the site themselves.
Using the above-mentioned analytics tools, you can track transitions from organic search, referral traffic, transitions from social networks, direct transitions, and transitions from advertising campaigns in Yandex and Google.
This information is not enough to track the effectiveness of each ad, banner or link. And to make this information more understandable and accessible, marketers can use additional tools to track traffic sources.
UTM tags
The simplest and most understandable way to track traffic from a specific source. As a rule, this tool is used by SMM specialists and those who set up advertising campaigns in Yandex and Google. However, UTM tags can be used, by and large, anywhere where you need to track the number of transitions to a site - these can be posts with links, and publications on third-party sources, and banner advertising ordered on certain sites, etc.
UTM tags are URLs that specify standardized parameters to identify traffic sources. They look like this:
111
The parameters themselves can be swapped, but the name must remain the same, as changing the name may result in analytics not being able to recognize the label.
There are three main parameters: source (the source from which you plan to receive traffic), medium (the channel for attracting traffic), and campaign (the name of the campaign).
In order to create UTM tags quickly and not manually, you can use any convenient composer. You can use standard Google composers (allows you to create UTM tags for Google Play, Analytics, iOS (AppStore), or third-party resources (for example, utmurl , myUTM , Tilda , etc.).
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From and Openstat tags
In addition to UTM tags, you can shopify website design also use tags from From and Openstat, but such tags can only be used for Yandex Metrica, since Analytics does not recognize them. From allows you to determine specific sources of traffic transition and has the following form: example.ru?from=email.
Short links (shorteners)
To get additional information, you can use link shorteners. They can be used when placing a link on a third-party site does not show accurate data, but only provides information as “external sites”.
One of the best options in this case is Google URL Shortener . It allows you to shorten the link and, in addition, collect additional information for analytics. We recommend using it now, but soon you will have to look for an alternative, since the service will become unavailable in the first half of 2019.
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Finally, we note that if you operate not only online but also offline, for additional analytics you will need to track calls that you receive from clients. In this case, it is necessary to use static or dynamic call tracking, which will allow you to accurately track the source of external (offline) traffic.
Using the above-mentioned analytics tools, you can track transitions from organic search, referral traffic, transitions from social networks, direct transitions, and transitions from advertising campaigns in Yandex and Google.
This information is not enough to track the effectiveness of each ad, banner or link. And to make this information more understandable and accessible, marketers can use additional tools to track traffic sources.
UTM tags
The simplest and most understandable way to track traffic from a specific source. As a rule, this tool is used by SMM specialists and those who set up advertising campaigns in Yandex and Google. However, UTM tags can be used, by and large, anywhere where you need to track the number of transitions to a site - these can be posts with links, and publications on third-party sources, and banner advertising ordered on certain sites, etc.
UTM tags are URLs that specify standardized parameters to identify traffic sources. They look like this:
111
The parameters themselves can be swapped, but the name must remain the same, as changing the name may result in analytics not being able to recognize the label.
There are three main parameters: source (the source from which you plan to receive traffic), medium (the channel for attracting traffic), and campaign (the name of the campaign).
In order to create UTM tags quickly and not manually, you can use any convenient composer. You can use standard Google composers (allows you to create UTM tags for Google Play, Analytics, iOS (AppStore), or third-party resources (for example, utmurl , myUTM , Tilda , etc.).
6
From and Openstat tags
In addition to UTM tags, you can shopify website design also use tags from From and Openstat, but such tags can only be used for Yandex Metrica, since Analytics does not recognize them. From allows you to determine specific sources of traffic transition and has the following form: example.ru?from=email.
Short links (shorteners)
To get additional information, you can use link shorteners. They can be used when placing a link on a third-party site does not show accurate data, but only provides information as “external sites”.
One of the best options in this case is Google URL Shortener . It allows you to shorten the link and, in addition, collect additional information for analytics. We recommend using it now, but soon you will have to look for an alternative, since the service will become unavailable in the first half of 2019.
7
Finally, we note that if you operate not only online but also offline, for additional analytics you will need to track calls that you receive from clients. In this case, it is necessary to use static or dynamic call tracking, which will allow you to accurately track the source of external (offline) traffic.